Advertising is a really difficult decision to make - where to do it, how often etc. We have found that advertising in Gift Focus is good for us. It is a trade magazine, sent to Independent Gift Retailers for FREE so it is going to our market place and we do receive follow up enquiries via email from interested shops.
We have to put together the advert - well Jeff does that!
But we also get extra editorial copy within the magazine like the above feature.
And in this copy we got extra copy within a feature about great gifts under £10.00.
I find it really hard to say no to people over the phone so will now use my husband as a buffer, explaining that he has a final say on our advertising budget!!! You really do have to just find out what works for you.